The video brought up many valid points about what the media is doing to the younger generations. I think that it is getting out of control but the advertisers aren't going to stop. I think the child's parents have to regulate what their child sees. They can shield their children somewhat from the media. Kids don't have to watch so much tv or go on the internet at such a young age. The parents can teach their children to develop their own ideas before they give them a full blast of the media. The parents can teach their kids to realize what the media is really saying and the kids can become responsible consumers. Once they are taught they can be exposed to more media but I think that until they are out of elementary school they shouldn't be overexposed like they are now. This is because the schools could teach about the media along with the parents and then it could dreate responsible consumers.