Blog #8

I think that things will have to change in the future because people are becoming more and more aware of advertising and how it works. With the greater media literacy, people are ignoring the commercials and advertisers are losing out. When the advertisers find that ads on TV no longer have as large of an impact they will take their money elsewhere to find the next way to advertise. This leaves the networks will less money because the time slots will have to be sold for less. This means the networks have to find some way to compel the viewers to watch the commercials or rely more heavily on product placement in the shows or they won't be able to continue there reign on TV.

Blog #7

Since we are doing tv now, that's what I'm going to write about. I was watching prime time tv and realized that most of the shows were targeted at males. All the cop shows and some of the doctors shows that seem to be the bulk of the shows are all targeted to men. I watched House, The Mentalist, and Castle and all the shows have a strong male character as the lead and women are only ever in supporting roles. I don't know where I was going with that, I don't like this no direction thing. To keep this going, I am going to switch directions and say that I think people need to be more media literate. I think that the class we are taking now should be put into junior high because that is when you are the most vulerable from the media, by the time you get to high school you should know what is going on around you and what is real and what isn't.