Blog #6

I think that product placement in TV shows and movies is very effective. People can turn off commercials and ignore a lot of other forms of advertising, but when it is put into the show it becomes unavoidable. Most of the time you don't notice it's there, kind of a subliminal message thing. Making it less noticable makes people accept it more because they aren't being bombarded with the product and told to buy it. With teenagers they have their shows they watch that they think are cool and anything that is shown on that particular show has to be the coolest new thing so the teens buy what they see the people on the shows using. It is also more effective because it shows the products in closer to real life situations so people can relate better to the show and the product than to a tv commercial.