Blog #8

I think that things will have to change in the future because people are becoming more and more aware of advertising and how it works. With the greater media literacy, people are ignoring the commercials and advertisers are losing out. When the advertisers find that ads on TV no longer have as large of an impact they will take their money elsewhere to find the next way to advertise. This leaves the networks will less money because the time slots will have to be sold for less. This means the networks have to find some way to compel the viewers to watch the commercials or rely more heavily on product placement in the shows or they won't be able to continue there reign on TV.